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Dress yourself with pure essence.

Casual &
Femenine Elegance

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Asymmetry Fiercely Trendy

AMS Pure • SS'24 LOOKBOOK

About

AMS PURE is based on the purest essence of the clothing, featuring carefully worked and well-defined designs that bring us close to innovation and modernity.

Collections are based on knitwear; its precise, sheer and avant-garde lines predominate and take us towards a contemporary and cosmopolitan style. The selected fabrics and materials used are of the highest quality and shape the garment, providing it with strength and authenticity.

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Urban Simplicity

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Our palette is composed of neutral and discrete hues combined with occasional touches of color.

With the aim of creating a timeless garment, AMS PURE offers a trendy, cool and versatile collection that can be worn all year round. Contemporary "sport-chic" goes hand-in-hand with high doses of elegance and originality.

Image by James Eades
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Balanced Fabrics

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